WhatsApp, the social transmission service no hereditary by Facebook for $19bn in 2014, is arguably the world’s fastest-growing communication app. As on January 2015, 0.5 a billion people around the world were regular, active WhatsApp users. These users ar sharing over 700 million photos and 100 million videos every single day.
In India, it’s extra a la mode than Facebook and even our maids ar on WhatsApp presently. It’s already replaced SMS and fast turning into our primary mode of communication.
The question very little business householders ar presently asking is: but am i ready to use WhatsApp for business?
Let’s verify the 5 creative ways in which to implement WhatsApp in your business..
1) Exploitation WhatsAppfor Internal Team Communication
Whenever we have a tendency to tend to tried to implement any new tool for internal communication at Profit Books, we have a tendency to tend to got resistance from the employees. people ar reluctant to ‘learn’ new things. Neatest issue regarding WhatsApp is that just about everyone uses it and it does not would like any coaching job. Another advantage is, I don’t need to expressly raise the team to look at WhatsApp as they are anyway hooked to that.
We have designed groups of Sales & Development team on WhatsApp associate degreed share instant messages that Associate in Nursing email is not necessary. It’s fast and fun to use.
2) Exploitation WhatsApp For consumer Communication
Here is also a sales tip – If you’re doing all of your follow-ups on WhatsApp instead of direct phone calls, you will get ordinal extra response. no one appreciates phone calls from unknown numbers but we have a tendency to tend to ar extra on the face of it to reply to private messages. once we start exploitation WhatsApp for consumer communication, we have a tendency to tend to detected higher response and engagement.
This to boot offers an opportunity to be little informal. As Associate in Nursing example, you’ve got got sent a quotation to your potential consumer but haven’t detected from him, what do i do? You either call him or send a followup mail exploitation formal language. instead of doing this, if you merely send a quick message on WhatsApp asking regarding the standing, you’d probably get a quick response.
I’ve started seeing extra and extra very little businesses exploitation WhatsApp to announce new offers or send competition has to their customers. At Profit Books, we have a tendency to tend to use WhatsApp’s line feature to talk with our international customers.
3) Exploitation WhatsApp For consumer Support
WhatsApp could be a superb tool for consumer support simple thanks to its wider reach. Your customers would constantly value more highly to send you a message over WhatsApp rather than line a service selection or raising a tag.
Now Floats, an online web site development platform uses WhatsApp for the consumer support. Aarush Chopra from simply Herbs has been providing skin and merchandise consultations on whatsapp. There ar even new business like American state electrical device that offer tools & API to setup consumer internet exploitation WhatsApp.
However, providing consumer support via WhatsApp may not be a good alternative for every kind of corporations. Kristina from cloud phone service, My Operator warns that responding to every message on WhatsApp may not be smart for companies that get several consumer calls on a daily basis.
4) Exploitation WhatsApp For promoting & Promotion
RajaAppal, national promoting head, Red FM, says, “WhatsApp is that the new SMS. We’ve accomplished that WhatsApp is also Associate in Nursing awfully sturdy promoting tool. It’s a good matched platform for direct communication with our listeners”.
You can use WhatsApp to send footage, audio files, and short video clips of your product and text messages to users across the earth. Not like SMS or Email, there ar less restriction on the format and delivery likelihood is that higher.
This doesn’t mean {that you|that you simply|that you simply} just got to spam your customers with WhatsApp messages. Ideally you got to use WhatsApp to connect with existing loyal customers rather than making an attempt to achieve new users. everyone hates messages getting back from unknown numbers.
If you truly would like to urge a good response, you will need to return up with the creative ways in which to push your business exploitation WhatsApp. As Associate in Nursing example, Colgate invited people to send egotistic of their smile via WhatsApp, to a signal displayed on the cleansing agent pack. Motivation: a chance to be titled by whole ambassador Son am Kapoor’s stylist!
5) creative Usage of WhatsApp for Business
People have designed new businesses exploitation WhatsApp as a platform and many ar exploitation it to grow their business during a} very worth effective manner. Let’s verify some creative usage of WhatsApp which can give you with few ideas for consecutive project..
