Latest Trends in Digital Media Marketing

Latest Trends in Digital Media Marketing


The world of social media is continually changing, bringing new ideas, trends, and unspoken rules each year. We cannot be sure yet, but we have some guesses for the upcoming new year. We will share our predictions in this page and look at how the digital media marketing landscape may look in just a few months.

Videos will keep growing

It is not a secret that Facebook, YouTube, and Instagram live video services made waves in 2017 and 2018 and also in 2019. Actually, in 2016 more than eighty percent of online users watched more live video than the year prior – likely due to the increase of more new streaming services.

Videos on Instagram are now getting more engagement than photographs on many profiles and Instagram itself is becoming a superior channel for travel brands.  To learn how travel brands are using Instagram visit this page.

Sixty-seven percent of live viewers say they are more likely to buy a concert ticket to view a band or attend an event if they have viewed a live stream of a similar event online.

Chat bots will become a normal thing

We expectchatbots to continue rising in 2019 – and they will likely view become more “normal” in the eyes of the audience. In other words, the novelty will fade but we will view them come more usable and widespread.

By 2019 we guess chat bots to be the first place someone’s goes to order a pizza, pick a mobile plan, or even book a hotel room. Chat bots permit your users to perform all of this without the hassle of downloading a native application.

The rise of the social CEO

In the age of fake news, it is vital for CEOs and other top speakers to be social. This improves your company’s status, help build believe without your users, and even makes your firm more attractive to job applicants.

A few of the top ways are by posting to the firm blog, Tweeting from a personal account, writing on Medium, or writing blog posts on LinkedIn.

Personalising Your Marketing Will Matter

This applies specifically to niches that personalise their services – like travelling.

It will become vital to better understand your customer’s journey. Knowing what a traveller wants requires being able to infer Personality needs from their behaviour. We need to move away from presenting a huge navigation nightmare in front of travellers browsing a website. It’s too much choice for shorter attention spans. Plus, people want quick answers, recommendations and suggestions tailored to their persona. Travel is about the experience not about amenities, it’s about character and fit.

The Evolution in Travel Matchmaking

Much work is going on to apply psychology to travel. It includes creating travel persons both for the traveller and the hotel or destination. There are system like matchmaker for travel and Persona Holidays that do just that.

Personalization extends well into the guest stay and beyond. Travellers want personalization at all stages of a traveller’s journey. They increasingly want recommendations and in-room amenities curated for them personally.

A recent study by ALICE shows that 81% of adults want local experience and hotel recommendations for their stay. They want technology to enhance their stay – but they don’t want to talk to robots.

Artificial Intelligence to Welcome Hotel Guests

Artificial intelligence is playing a big part in building new inference engines that track behaviour and predict needs. Its part of the personification process, which will revolutionise how travellers search, find and book travel experiences in the future.

AI is also being deployed in the care and comfort of hotel guests. AI and the Internet of things will make it easier to find holiday option and get services.

As noted above, chat bot programs are getting smarter and AI will accelerate that. But the human touch must prevail. Studies show that travellers don’t want to be greeted by a robot – instead the robotics will be employed by hotel workers contact and advise guests with options that best suit them.

AI and robotics will free up tourism personnel so that they can focus on the social aspects of tourism services.  After all, robotics can’t be expected to interpret moods, tones, feelings and emotions. That’s a very human need and attribute.

In the Study by ALICE 56% of the travellers did not want to encounter robots on holiday, but 52% say they would be interested in touring hotels via virtual or augmented reality.


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