Amazon Best Sellers Rank is a ranking system that Amazon uses to determine the popularity and relevance of products sold on the Amazon marketplace. The BSR indicator is based on sales data and updated hourly.
So, while you can’t directly influence the BSR, you can improve your BSR by increasing your sales. For example, if you sell more items in one hour than other sellers do in that same hour, your Best Sellers Rank will increase.
In addition to selling more items, here are some other strategies you can use to improve your Best Sellers Rank:
Lower pricing: Keep an eye on what your competitors are charging for similar products. If you want to increase sales (and improve your BSR), lower your price! But make sure you’re still making money!
Improve product reviews: Ask customers to review products — especially when they’re leaving positive feedback. Reviews help build trust and increase the likelihood of a sale.
Increase marketing efforts: Promote new products or any sales and promotions, so customers know where to find them. Share these promotions on Facebook, Instagram, and Twitter
Optimize your listing copy
Include keywords in product titles
Keywords are an important part of online marketing! If you want to rank higher in search results, make sure you include relevant keywords in your title so that shoppers searching for related products find yours easily.
It’s completely fine to use a keyword even if it’s not directly related to the product. For example, if you’re selling a children’s toy, you might want to include the word “gift” because most people searching for toys are buying them as gifts.
To improve your Amazon Best Sellers Rank you need to:
Win the buy box
Being the seller of choice for buyers is imperative for selling on Amazon. Because 90% of all sales are made through the buy box, you have to give buyers a good reason to choose your product.
Price competitively
Working on a proper pricing strategy for your products will attract online shoppers. Amazon checks and compares your product against others in the same category. If your product price is far off the standard range, there is a chance you’ll get lower visibility. But don’t make your product cheap, just to sell it. If you can’t make money, why bother being in business?
Use Fulfillment by Amazon (FBA)
Amazon gives FBA sellers a boost in visibility as well as convenience for their customers. This means more traffic and sales for you! If you become an FBA seller, your products will be eligible for Amazon Prime and Free Super Saver Shipping. And they will be fulfilled by Amazon instead of having to use one of their merchant partners (like me!).
Write eye-catching product listings
When writing descriptions for your products, make sure that they are keyword optimized, informative and concise. Use high
