How to Promote Your Small Business on a Budget

How to Promote Your Small Business on a Budget


If you have a small business, you know how difficult it can be to promote your business while running it. It is also likely that you know just how important it is to continually promote your small business to maintain a steady flow of clients and customers. In modern day, we can access the internet and be instantly connected to the people on the other side of the globe. The world just feels bigger and, as a result, your small business feels even smaller and lost in the shuffle. If this is the case for you, don’t worry! Below are three ways to promote your business and increase your clientele.


A classic way to advertise to a large group of people is to hang up flyers around your local area. You first need to design and eye-catching and informative flyer. You need to make sure that your business name and phone number are at the forefront in clear and easy to read font. You can make the flyers by hand or you can make them online by typing up the information on your home computer and printing them out at home. After doing this, you should find high-traffic areas around your town like malls and groceries stores and hang up as many flyers as you can. There is no such thing as too much when it comes to flyer advertising. It is important to keep up with your flyers by checking to make sure no one covered up your flyer with their own.

Personalized Mail

If you want to make sure you reach each and every person in your local area, turn towards regular mail to get the job done. Unlike flyers, mail advertisements can reach each and every household in your local area- that’s a lot of people! If every person in your local area is going to see your advertisement, you want to make sure that it is clean-cut and well-made; hand-written flyers are not a good idea for this method of advertising. Instead, you may want to find direct mail printing services in your local area to help print professional-looking advertisements that contain graphics and are cut in the best size to fit in mailboxes.

Friends and Family

Using your friends and family to increase business goes beyond just word of mouth. In this instance, you can use the size of the internet and popularity of social media to your advantage. The internet can feel like a massive and empty void when you’re promoting your business online all by yourself. However, when you bring your friends and family into the mix it becomes easier to reach new audiences online. Each person you know has his or her own online social network containing people you know absolutely nothing about. If all of your friends and family shard information about your business online to all of their friends and family and so on, you can reach clients you never would have connected with on your own.

It can be hard to figure out ways to promote your small business, but if you try posting flyers, sending out mail, and reaching out to friends and family, you are sure to get more business.


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